It's not OK not to THRIVE!


Parents say they're hopes for their children in playing sport is that it will build character. But are you certain sport is building the right character. Sport has become toxic. From bully parents, athletes who are not role models, coaches who are abusive and sports administrators who are increasingly focused on their own survival rather than protecting the athletes under their care, and you are left wondering if sport is the best place for your child.


"I founded Sports Serve to change sports for good. Sports have always been part of my life. Sports served as my pathway to a scholarship in college. Sports served as my pathway to play semi-professionaly. In 1993 I began building sports leagues for The Salvation Army to help urban youth learn life lessons through sport. Today I build sports programs that change lives. It is my goal to change sports for good in my lifetime."


Dan Williams, Founder, Sports Serve

How does it work?

We Can Serve You In Three Easy Steps!

Assess Your Goals

Customize Your Strategy

Execute Your Strategy

We help you find significance.

279 W Crogan St., Lawrenceville, GA 30046


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