The Coaches Role

The role of sports coaches isn’t just to coach sport. Coaches are in a position to help athletes reach their potential in life as well. They play a crucial part in guiding and preparing athletes for life. Sports Serve equips coaches to do this through simple, reproducible strategies.


Everyone should have the opportunity to reach their potential. Sports Serve has been developing resources for coaches since 1993. These resources can be adapted and used by coaches in any sport to enhance their player performance experience and outcomes. Sports Serve has been working with coaches across different sports and worldwide to develop resources to improve coaches’ education and assist coaches in developing the whole athlete. As a result, Sports Serve has developed many partnerships with coaches worldwide.


Qualitative research shows that the coach-athlete relationship is necessary for youth sports coaches to facilitate the development of life skills. Therefore, it is vital to develop a positive relationship between coaches and youth. Furthermore, establishing a coach-athlete relationship creates a supportive environment where youth are more comfortable, improves their self-esteem, and other aspects that help foster youth development.


Learning activities in practices and games that develop competence and confidence and connections with others is paramount to developing self-determined individuals who will enjoy sports. ​​A sport can be challenging and enjoyable. Because of its competitive nature, coaches can nurture players and teach those valuable skills and morals that will have a lasting impact on youth. In addition, because of solid bonds/relationships with their players, coaches create a positive environment that empowers and inspires youth outside of sports.


Sports studies have shown participation in sports with positive experiences and outcomes, such as improved confidence and academic achievement. However, sports participation has also been shown to create negative experiences and effects, such as stress, burnout, dropout, and low self-esteem.


Youth-sport coaches interact constantly with athletes and hence have the potential to impact significantly on the experiences of youth. Formal coach training has been proposed as a method for helping coaches interact effectively with athletes, but research shows that many coaches learn through experience and interactions with other coaches. 


The purpose of Sports Serve is to offer coach experiential coaches training and peer-to-peer learning because it more effectively impacts positively on the personal development of youth. Results suggest that athletes who played for coaches that received this type of training reported higher rates of personal and social skills than athletes who played for untrained coaches.

The goal of Sports Serve of training coaches is to mobilize them in the Great Commission, namely, the multiplication of disciples.